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PALO ALTO, Calif., Dec 16, 2009 – HP has identified the ultimate Dallas Mavericks fan and named M...

PALO ALTO, Calif., Dec 16, 2009 – HP has identified the ultimate Dallas Mavericks fan and named Mandi Smith as the HP Insider. Of more than 250 submissions, Mandi’s best demonstrated her passion for the Mavs and will get behind-the-scenes access to the Dallas Mavericks and a one-on-one with owner Mark Cuban as part of the prize package. Mandi also will be taking home a collection of HP products, including the HP TouchSmart tx2 series notebook PC and an HP Photosmart Premium TouchSmart Web All-in-One Printer, as well as a selection of Dallas Mavericks merchandise. "As a life-long Mavs fan, this is an amazing opportunity that I will undoubtedly remember forever," said Mandi Smith. "I am looking forward to using the HP technology to capture every moment with the team, and to be able to share this with other fans." Mandi’s experience will begin when she will travel with the team to watch the Dallas Mavericks take on the San Antonio Spurs on Jan. 8, and will be using her HP products to convey to other Mavs enthusiasts the excitement of the week-long thrill ride while blogging and posting pictures at www.thehpinsider.com. Furthermore, Mandi will be courtside at two home games at the American Airlines Center and will be able to watch the Mavs practices, have locker room access and will attend press conferences at select home games. "HP partnered with the NBA to engage tech-savvy fans and provide a once-in-a-lifetime experience for one lucky winner," said Kathleen Haley, director, Multicultural Marketing, HP. "Through our outreach, we found the ultimate fan who used technology to capture his/her passion for basketball and the Mavs." This contest was the latest of a number of joint initiatives that HP and the NBA have created since signing a multiyear marketing partnership to enhance the overall game experience for basketball fans. To view Mandi’s winning video and other submissions, or for more information on how to enter the HP Insider sweepstakes, please visit www.thehpinsider.com.

Kathleen Haley, HP
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