See? Marketing at its finest. Mandatory Credit: Richard Rowe-US PRESSWIRE
Whether or not you're willing to admit it, marketing can have a massive effect on your daily life. How many times do you find yourself whistling along to a commercial jingle and then using that company because of their great campaign? (Seriously, if you're also guilty of this please tell me because sometimes I feel insane for knowing the words to the Empire Today song...) Also I realize there's a difference between marketing and advertising. I just couldn't actually tell you what it is.
Aaaanyhoo, SBNation's resident snark expert Jon Bois has been doing a series on the worst slogans in sports. Today, he addressed the NBA's sublime marketing skills. And by sublime I mean a little bit on the sad side. Do any of us actually really latch on to those seasonal catch-phrases? For example... can you name this year's slogan for the Mavs?
Go ahead, think about it for a minute. I'll post the answer after the jump.
That's right, it's "Are You ALL IN?" If you remembered that one, kudos.