Mark Cuban to fund a research project at SMU to help combat flopping in the NBA

WTF IS MARK DOING WEARING A SUIT AT A GAME. - Jerome Miron-USA TODAY Sports

Cubes has given a $100,000 grant to a research team at Southern Methodist University in Dallas to study flopping at a scientific level.

Mark Cuban is apparently so fed up with flopping that he's going to tackle the problem. WITH SCIENCE.

Our boss Lisa forwarded over an email of a press release and...well...I'll just leave this here:

Biomechanics experts at Southern Methodist University have teamed with Dallas Mavericks owner Mark Cuban to carry out a scientific study of the unsavory practice of player flopping in basketball and other sports.

Flopping is a player's deliberate act of falling, or recoiling unnecessarily from a nearby opponent, to deceive game officials. Athletes engage in dramatic flopping to create the illusion of illegal contact, hoping to bait officials into calling undeserved fouls on opponents.

The phenomenon is considered a widespread problem in professional basketball and soccer. To discourage the practice, the National Basketball Association in 2012 began a system of escalating fines against NBA players suspected of flopping, including during the playoffs.

The Cuban-owned company Radical Hoops Ltd. awarded a grant of more than $100,000 to fund the 18-month research study at SMU, Dallas.

"The issues of collisional forces, balance and control in these types of athletic settings are largely uninvestigated," said SMU biomechanics expert Peter G. Weyand, who leads the research team. "There has been a lot of research into balance and falls in the elderly, but relatively little on active adults and athletes."

The objective of the research is to investigate the forces involved in typical basketball collisions, said Weyand, an associate professor of applied physiology and biomechanics in the SMU Annette Caldwell Simmons School of Education and Human Development.
This is just great. Instead of just arguing about players flopping, Cuban just invested 100k to prove it with science, numbers, data and is hiring biomechanic professors and shit. Amazing.

Props to Cuban for thinking outside the box yet again for another problem facing the NBA. Although, I can't help but feel that the response from other athletes, coaches and mainstream media folks will be this:

X
Log In Sign Up

forgot?
Log In Sign Up

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

Join Mavs Moneyball

You must be a member of Mavs Moneyball to participate.

We have our own Community Guidelines at Mavs Moneyball. You should read them.

Join Mavs Moneyball

You must be a member of Mavs Moneyball to participate.

We have our own Community Guidelines at Mavs Moneyball. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.

tracking_pixel_9347_tracker