Can we talk about that video for a second?

Bob Levey

In the middle of the Cuban Doctrine on Free Agency, we got to see the video shown to Dwight Howard during the Maverick pitch.

If you have yet to read the Cuban Doctrine on Free Agency (I'm going to see if I can come up with a new name for it in every article, suggestions are welcome), I recommend doing so.

Cuban had this to say on the meeting with Dwight:

I do have to say the meeting with Dwight was very interesting. He is a smart guy. Much smarter than people give him credit for. He is also a very, very good listener. Unlike most people, he spent far more time listening than talking. And he had the best response to an opening question that I have ever heard from a player, or anyone for that matter. When we asked him what his goal was, his response was very specific " I want to be Epic" . Which was a perfect lead in to the video we created for him

Before we get to the video, I have to touch on how stupid of an answer "I want to be Epic" is. I appreciate Mark Cuban taking it for how Dwight Howard meant it, but as a fan, I hear that and think "This guy can't be taken seriously." He's more interested in his legacy than being good at basketball right now. He's a solid center in a center-less age. Howard could be remembered for being dominant, but seeing how his career is trending, it's much more likely we'll remember him for being a flake. Anyway, back to the video.


The assumption can be made that Dwight Howard would love this sort of thing. After all, he likes to think he's Superman. I watched it with my wife and when it was over, she looked at me and said "Ew, that was terrible." I concur. Here's where I got confused; later in the evening The Two Man Game's Bryan Gutierrez tweeted out some other very similar links.

We have one for Dirk:


One for Jason Terry


Shawn Marion


And finally for Vince Carter


Maybe I'm reading too much into this, but would it have hurt Dallas to come up with a video to show him that was original? I'm fairly positive Dwight Howard hadn't seen any of these other videos, but it's an old approach. The Maverick PR team is usually spectacular; there was nothing else on the drawing board? This concept had been used four times previously. Super heroes are supposed to be unique and powerful. Implying every Maverick player is one sends a mixed message to a renowned narcissist like Howard.

In fact, I know I'm reading too much into it. I just don't like the video. I'm even slightly relieved that the Mavericks didn't end up getting him, though from a play perspective I know how irrational that is.

I know the video had no bearing on whether he went to Dallas or not. It's just going to be the lasting impression in my mind of the 2013 Dwightmare for Dallas.

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