Sara Melton, Mavs director of communications, should get a raise for continually getting the players to make fools of themselves. I have a feeling Dirk doesn't need much convincing though...
Marie posted this in the comments, but I thought it deserved a post of its own.
"Jeeeenny, I got your number!"
UPDATE: Sara Melton's form of persuasion can be seen at the 3:20 mark of this clip.