During the Mavericks home opener against the Utah Jazz, a game Dallas won 120-102, the crowd was instructed to direct their gaze at the jumbotron above center court during the third quarter. What followed was yet another gem from the Mavericks' video team. The video, above, features Dirk Nowitzki, Monta Ellis, and Chandler Parsons donning black bucket hats (the hat of gentlemen) and literal gold chains. Together they form RUN DMC.
If this looks familiar it's because it is. Earlier this summer, friend of the site Jason Gallagher created the following image:
I'm not going to point fingers but, in the words of Big Daddy Kane, "'nuff respect due" to Jason.
Okay, with the formalities aside, let's get to the rapping.
The video is a throwback to the days of Yo! MTV Raps. You remember Yo! MTV Raps, right? Host Fab Five Freddy would cruise around the country interviewing the hottest rappers around with his signature style and then kick back with popular music videos. Hopefully, you aren't too young and remember when MTV actually played music. Yo! MTV Raps basically set the mold for all music video based programming to follow.
Now, cut to Dirk. The Big German kicks off the joint reminiscing about winning the NBA Championship a few years back. But, as is often the refrain from members of the organization, that's all in the past. What matters is now. And you know what? Dirk is hungry for more. "I want it again," he flows. To help him get there he brought along some new friends.
Enter Parsons. CP, as he refers to himself, is the newest member of RUN DMC. He "left Houston so easily" to join the crew. I'm just going out on a limb but I would leave anywhere pretty easily if someone gave me $15 million a year. Parsons then goes on to detail his offensive skills. He ends the his verse with a warning, if you try and slow him down, you're going to be in trouble.
Why? Let's let Dirk break it down for you: "I got too much Monta."
And frankly that's the truth. Looking at Ellis' numbers from last season, he led the team in assists and was second in scoring. Ellis really was too much for a number of opponents. Monta's best line in this verse is directed at me and all the other naysayers out there who doubted him when he came to Dallas. "Fools talk trash because they jealous," he spits, giving his skeptics a thorough tongue lashing.
The video concludes with the trio expressing their belief that, with Nowitzki and Ellis running the pick and pop as well as the addition of Parsons, they can't be stopped. And because no music video is complete without a proper city shout out, Dirk drops his hometown of Würzburg, Germany and, of course, Dallas.