When Mark Cuban purchased the Dallas Mavericks, one of his major focuses was enhancing the fan experience. If you've attended a game at the American Airlines Center, you know what that entails. It's the sights, the sounds, the Mavs Dancers, the ManiAACs, the drum line, Champ, and Mavs Man, the fan contests, and so much more. A major figure at the arena for the better part of the past decade was DJ Whiz T, who spun the songs heard throughout the AAC. By all accounts, he was a good dude and was always happy to play some Taylor Swift if you tweeted at him. Sadly, he passed away last year, leaving a void in the Mavericks' and local music communities.
Another DJ stepped in to finish out the Mavs' season. With the 2015-16 season fast approaching, it's time to think about who should step in to be the next in-arena DJ. Ideally, the Mavericks should try and acquire the insanely talented Sir Foster from the Atlanta Hawks. Sir Foster made a name for himself last season playing contemporary hip hop tracks from the likes of Wiz Khalifa, Fetty Wap, Migos, and Lil B on the organ during games. However, it's unlikely that Dallas will be able to pry him away from Atlanta as easily as the Toronto Raptors did DeMarre Carroll.
The Mavericks should look locally to find their next DJ. Dallas has a bevy of qualified candidates, many of which have at least one recurring weekly event. Yet, there is one that is seemingly always performing with big acts, at local parties, and getting the bodies moving on every dance floor in front of his turntables. It's Will Rhoten AKA DJ Sober. Now, for full disclosure, I have known Will for a number of years and we have a friendly relationship and I've interviewed him for another website. But it is my belief that he would be a great DJ for the Mavs. Besides, he already has ties with the team.
When Dirk Nowitzki got married in 2012, it was Sober who was asked to play the reception back in Dallas. He's also spun at Erykah Badu's birthday and countless other events around the city and the country. He plays everything from cumbia, to hip hop, to rock, and everything in between. He's also extremely knowledgeable about the local music community and plays tracks from them regularly. (Maybe he'll play Mr. Pookie's "The Rippla" when Charlie Villanueva drains a 3.) His catalog is almost endless and you're bound to hear something new as well as some classics you may have forgotten. Needless to say, every time he's in the booth, the crowds are guaranteed to have a great time. And that seems like the atmosphere that the Mavericks are aiming to achieve for 41 games a season.
As of about a month ago, the team was still looking to fill their vacant DJ spot, according to a person with knowledge. If it's still open, Mavericks, I hope you reach out to DJ Sober. You likely won't find a more qualified DJ that has his pedigree. I think DJ Whiz T would be proud to have him take his place in the booth at the AAC.