For several weeks now, bright orange branding has appeared on the Dallas Mavericks homecourt in the American Airlines Center. No, the Mavs aren’t undergoing a change in color scheme, the orange is part of the logo for the company 5miles. While their branding has been prominent in the arena, it will now be a central feature on the Mavs’ jerseys as well after the two sides came to a sponsor-patch deal, announced Tuesday afternoon.
Though not as prominent as some of the other companies with sponsor-patch deals with NBA teams—GE, Goodyear, and Harley-Davidson spring to mind—5miles is based in Dallas and is a smartphone app that lets users buy and sell a range of items. If this concept sound familiar, that’s because it’s been replicated numerous times. What separates 5miles (potentially) is that its commerce takes place within a five-mile radius.
The Mavericks are the 21st team to have a sponsor-patch on their jerseys, and they will for several years to come. 5miles and the Mavs reached a three-year agreement, so get used to the orange logo on the left shoulder of every Dallas jersey. Harrison Barnes was apparently also part of the deal. He’s now a spokesman for 5miles.
Oh, and if you download the app (it’s hyperlinked above) you can receive two free tickets to a Mavs game with the code GOMAVS.
You can watch the entire press conference here.