Wednesday morning the Dallas Mavericks announced a partnership with the cryptocurrency platform, Voyager which allows for users of all ages and socioeconomic status to buy and trade over sixty digital assets, including Bitcoin, Ethereum, Dogeoin, and more.
Later that day, Mark Cuban sat down with CEO and Co-Founder, Steve Ehrlich to discuss the five-year integrated partnership. “Voyager and the Dallas Mavericks will work to make cryptocurrency more accessible through educational and community programs, global activations, and fan engagement promotions,” per Mavs PR. Cuban discussed how to get involved on the app, the future of cryptocurrency in general and from an NBA perspective, and more.
Dwight Powell, Maxi Kleber, Dorian Finney-Smith, Jalen Brunson, and Frank Ntilikina were all in attendance. After the announcement, Cuban and Ehrlich opened the floor, taking easy, soft-ball questions from each of the players first. There was a lot of excitement from Cuban as he continues to be very outspoken in favor of cryptocurrencies.
As cryptocurrencies become more widely understood, I expect to see them become a staple in the NBA. The Portland Trailblazers and Philadelphia 76ers both have companies in connection to cryptocurrencies as their jersey sponsors for the 2021-2022 season. Starting point-guard of the Washington Wizards, Spencer Dinwiddie looked to tokenize the three-year $34.4 million-dollar contract that he recently signed this past offseason.
It’s clear that anything crypto-related is continuing to gain popularity around the NBA. We will have to wait to see if or how quickly cryptocurrencies become more common in contract structures, organizational partnerships, ticket sales, and more.