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Jordan Brand hints at possible new Luka Doncic logo prior to Air Jordan XXXVI release

As the international superstar’s game and legend continues to grow, so does his brand.

Prior to its 2021-22 release date, more images of the Air Jordan XXXVI have surfaced. Though a preview was available months back thanks to Dallas Wings forward Satou Sabally, and then again when Jayson Tatum wore them in the playoffs, we’re now treated to additional colorways and possible player exclusives.

You might notice in a few of these images a new Luka Doncic logo. Up to this point Luka has featured his “LD7” logo, a pointy vertical mirrored look. This was floated around online, and on other merchandise, but debuted on a shoe in January 2020.

But as Twitter account @LukaDonkicks notes from today’s image release, Doncic first hinted at the change in Team Slovenia’s media day photoshoot, as they prepared to qualify for the Tokyo Olympics — which they did in dramatic fashion.

This is a smoother, sleeker, effortless logo that does a better job playing on both Luka’s initials and his 77 number. It remains to be seen whether this shift will be made official anytime soon. The combination of Luka wearing them for a publicity shoot, and its inclusion with other Jordan Brand player logos, it seems likely. But one thing seems certain: as the international superstar’s game and legend continues to grow, so does his brand.